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60 clever gifts under $25 that won't end up getting regifted
Summary List PlacementYou can get a great gift and stick to your budget. Below, we've rounded up 60 thoughtful and fun gifts under $25 that will do the trick, from a mini waffle iron to a set of...
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The best drugstore eyeliners of 2021
Table of Contents: Masthead StickySummary List PlacementA drugstore eyeliner allows you to experiment with a range of formulas, shades, and brands for an inexpensive price, offering the biggest bang...
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11 clean, eco-friendly, and sustainable beauty brands you can find at Target...
Summary List PlacementIn recent years, Target has made a massive effort to bring on clean, natural, sustainable, or otherwise eco-friendly brands — so you can worry less about buyer's remorse on your...
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I tested 14 pairs of false eyelashes to see which ones actually stay on and...
Table of Contents: Masthead StickySummary List PlacementFew things can boost your confidence as instantly as a good pair of false lashes. Whether you're looking for something subtle or prefer to go...
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These are the 12 best bronzers for every skin tone
Summary List PlacementNo sun? No problem. Your totally believable, sun-kissed glow is just a bronzer away. No matter your skin tone, the best bronzer will give you an effortless, natural glow. And...
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The best 5 eyelash serums for longer, fuller lashes, according to experts
Summary List PlacementWe all want the look of long, full eyelashes, but not everyone is blessed with looking naturally doe-eyed. Thanks to cosmetic science, eyelash growth serums have become a widely...
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The 10 best drugstore foundations that work just as well as luxury brands
Summary List PlacementFoundations are unarguably one of the most important steps of your makeup routine. A good foundation can even skin tone, blur imperfections, boost radiance, and offer a seamless...
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Sephora vs. Ulta: We compared the perks of each store's membership programs...
Summary List PlacementTable of Contents: Masthead StickyIf you're an avid shopper of all things beauty, you've probably been to a Sephora or an Ulta — maybe even both. As one-stop shops for everything...
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Masks off, lipstick on: The beauty industry is already showing early signs of...
Summary List PlacementAfter being largely neglected for over a year, lipstick, lip liner, and gloss are about to see a resurgence. Last week, the Centers for Disease Control and Prevention announced...
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Elf Cosmetics apologized 3 weeks after an attempted pivot to Twitch that...
Summary List PlacementElf Cosmetics is the first major makeup brand to launch a Twitch channel, but the creator-marketing pivot to streaming didn't go as planned. The popular drugstore line, an acronym...
View ArticleSephora's rewards program and product display may make you spend more money....
Summary List PlacementFollowing is a transcript of the video. Narrator: Have you ever left Sephora with way more products than you intended to buy when you first stepped in the door? You're probably...
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CauseBox is changing its name to Alltrue, but it still offers the same...
Summary List PlacementAnnual Subscription (small)Quarterly Subscription (small)Subscription services like BirchBox and Stitch Fix have gained a lot of attention over the last few years, spurring more...
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Hope Dworaczyk Smith balances raising 4 kids and running a multi-million...
Summary List PlacementNo matter how chaotic the upcoming day looks for Hope Dworaczyk Smith, the business owner and mother of four makes herself an iced oat milk latte. "I'm non-stop 14 hours a day so...
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Lawmakers introduced 2 new bills after a study found popular beauty products...
Summary List PlacementLawmakers are reacting to a new study that found indicators of potentially harmful chemicals in popular makeup products, with two bills introduced to the US Senate.The bills...
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Kylie Cosmetics relaunches with new 'clean' ingredients, excluding 1,600...
Summary List PlacementKylie Cosmetics, the billion-dollar makeup company started by celebrity model and businesswoman Kylie Jenner, relaunched on Thursday with a new line of products made without 1,600...
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I tested 30 mascaras – here are the ones that lasted all day without clumping...
Summary List PlacementMascaras make a big difference to your face. When running low on time, a quick swipe not only opens the eyes up by enhancing your lash line, but can transform a tired face to a...
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The 14 best beauty deals to shop during the Nordstrom Anniversary Sale
Summary List PlacementThe 2021 Nordstrom Anniversary sale is just two days away from going live. And while cardholders are already shopping the sale, there are still plenty of deals that will go live...
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The best beauty subscription boxes, from makeup to skincare
Summary List PlacementWorking in the beauty industry definitely has its perks, one of which is getting the opportunity to test the latest and greatest cosmetics first-hand. Still, I'm not naive to the...
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I tested the 40 best drugstore mascaras and found only 10 that were actually...
Summary List PlacementWhile there have always been hidden gems in the fluorescent aisles, drugstore makeup gained a rap for generally being lower quality. It became known for powdery eyeshadows and...
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